The Tanning Shop Franchise – A proven programme for ongoing training and support

No other company in the UK tanning industry combines the overall quality of superb customer service, exemplary management practices and a commitment to sound tanning principles like The Tanning Shop, a name that has become synonymous with excellence.

The Tanning Shop offers all franchisees a comprehensive support program that includes training, initial marketing and ongoing operational support. Strong relationships with the world’s largest suppliers of indoor tanning equipment and manufactures of premium skincare and tanning products, give The Tanning Shop the purchasing power to pass significant cost savings onto the franchisee.

The Tanning Shop business model and expansive services are a generation ahead of those of other tanning salons. The Tanning Shop focuses on multi-unit development in markets of all sizes and their surrounding suburbs.

With a Tanning Shop Franchise you get immediate and powerful brand recognition

The Tanning Shop brand has a corporate reputation for high quality salons featuring state of the art equipment and friendly and knowledgeable staff, all at an exceptional value. This combination creates an extraordinary tanning experience for thousands of happy customers who keep coming back. Your new salon will be marketed with materials that promote The Tanning Shop brand. Every time a new and successful Tanning Shop franchise is launched, all franchisees benefit from the increased brand recognition and excitement generated by the continuing growth of the company.

As part of the unique franchise system you get fully automated internal systems

The Tanning Shop is pioneering the use of information technology in the tanning industry to streamline operations and control costs. We use a specialised industry software system to provide automated billing, inventory management, equipment control and management tracking capabilities. With routine processes and procedures automated, managers and staff have more time to interact with the customers and market additional products and services.

Our advanced information systems allow The Tanning Shop to track customer data, tanning activity, sales information and seasonal fluctuations in real time. We also use this information to develop marketing programs that optimize revenue and minimize seasonal fluctuations.

Your franchise, marketed by our expert team

Our professional and unique approach to marketing the brand through comprehensive traffic-driving strategies and tactics is one of the key parts of our explosive growth and successful business model. From radio and outdoor advertising, to ongoing direct mailings, internet marketing and trade-area specific marketing tactics, our brand-building efforts make The Tanning Shop name – and your salon – synonymous with indoor tanning. We ensure that every location employs compelling tactical elements that drive new customer traffic to your location while maintaining the integrity of the brand.

Highly experienced franchise staff to ensure your franchise is a complete success

Our franchise support staff have experience in multi-unit retail operations. This collection of industry experts offers continuous support to help you maximise your business opportunities year after year. We have developed management tools that create a structured approach to staffing, marketing, servicing and managing your business. You benefit from our experience in evaluating, implementing and continually refining a highly successful business model. We offer routine performance evaluations of your salon through monthly operations calls as well as periodic on-site visits so that you and your team can continue to maximize your potential. This ongoing consultation and support is designed to help you make the most of your business opportunities.

Support for your new franchise, every single step of the way

We’re with you throughout your Tanning Shop career. From selecting your site, to training you and your employees, to your Grand Opening and beyond, our franchise support staff are there to offer guidance, answer questions, give advice and make suggestions to help create and sustain a professional and sound investment. Along the way, we’ll help you with the following: